Miami-Dade County
Public Schools

Miami-Dade Public Schools is the fourth-largest school district in the United States, located in Miami-Dade County, Florida. With a rich history dating back to the late 1800s, Miami-Dade Public Schools has become a leading educational institution renowned for its commitment to academic excellence and diverse student population.

Miami-Dade Public Schools tasked us with jumpstarting a campaign and planning a launch event that assists in increasing funds for the school district, while also bringing awareness to the negative impacts of third-party merchandising.

Slogan

For this campaign, we devised a straightforward yet impactful slogan that effectively communicates the overarching purpose of the initiative.

Social

For these social media posts, we devised a strategy to feature actual students from Miami-Dade County Public Schools, aiming to appeal to its viewers. Furthermore, we crafted posts highlighting celebrities or notable figures who graduated from Miami-Dade County Public Schools, showcasing the success stories of individuals who were once students in this county.

Out-of-home

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Business To Business

As part of an opportunity for local businesses to advertise with the new campaign, "We Support The Next...", allows businesses to demonstrate their support for Miami-Dade County Public Schools while also promoting their brand.