Creative Social Strategist
A little about Luis
I graduated from Florida International University with a Bachelor of Science in Public Relations, Advertising, and Applied Communications with a specialization in Marketing and Social Media Marketing.
I have experience in social media management, strategy, branding, market research, web and social media analytics and content creation.
In my free time, you can find me watching YouTube videos on theme parks and travel. I am also a huge movie buff and am a proud A-Lister AND Movie Club Member.
A look at Luis
Work Experience
October 2025 - Present
Social Media Specialist - 509th Force Support Squadron
Developed and executed integrated marketing campaigns across various facilities, including food and beverage, fitness, and child care operations. Collaborated with facility leadership to develop promotions, coordinate digital and print marketing materials, strengthen brand awareness, and analyze campaign performance to drive customer engagement.
May 2025 - November 2025
Social Media Manager - Family Funn Cabins
Developed and executed digital marketing campaigns to strengthen brand awareness and drive guest engagement. Managed social media strategy, promotional content, copywriting, and creative production to support seasonal campaigns and hospitality marketing initiatives
Feb 2018 - March 2025
Manager and Marketing Specialist - Cinemark Theaters
Marketing initiatives through concession promotions, product merchandising, and in-theatre signage designed to influence guest purchasing decisions. Collaborated with leadership and corporate office to execute promotional strategies while overseeing daily operations, employee training, and guest experience.
Jan 2022 -May 2023
Creative and Social Media Strategist - BOLD FIU
Created strategies and engaging social media content for Sun Lab Brewing. Worked with Spark Music Group on branding and brand guidelines. In addition, I spearheaded a campaign for Miami -Dade Public Schools.